The idea was to refresh the image of a Spanish cheese shop, based in Valencia since 1963. Its new owner wanted to stay with the name Santa Claus (the customers are used to it for so many years), but we needed to upgrade the colours to more attractive and create a new recognisable character, that would remind of Christmas mood all year long. 
So we've made a funny and simple mouse, biting smelly cheese and wearing Christmas hat (whatever season it is).
Illustration: Maria Massouh

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