illustration and graphic design for the New Year package paper

In this case we needed to produce a limited series of New Year–2021 package paper. We've chosen traditional red/green color palette and made three pattern variants.


Creative direction: Maria Massouh
Illustration, graphic design: Maria Massouh, Anton Semenov

Simple geometry and reference to the Christmas tree contours made this paper suitable for any purpose.

One pattern was dedicated to the Ox symbol of 2021 and here we've chosen classical burgundy background color. This illustration is a reflection of a "like-home" feeling that we anticipate on the eve of the New Year holidays.