BRITISH BANYA identity

watercolour illustration and visual communication for a SPA eco-complex


British Banya is a legendary place in Russia. People come here from all around the country and abroad, to experience traditional bathing and try modern local cuisine. The client needed to refresh the brand identity of the SPA complex and the restaurant, to make it more craft-looking and attractive for the new target audience.

 

Creative direction, illustration, design: Maria Massouh

Inspired by real clay textures and colours of the architecture and interiors, We took pinky red and organic green as basic colours to transmit the image of live plants and fruits. This time we didn't use digital tools for illustration and editorial products (menu, postcard, letter, etc.), so they look like being just drawn by hand. Finding meaningful key-words and authentic images, we were to create the feeling of a fairytale through this design. Woolen hats, red apples, species, local berries and plants, and, of course, traditional equalip brooms were then used for ornaments and all printed materials.

Besides SPA there is a local cuisine restaurant on the territory of British Banya. It is called Yabloki Pechem (Baking Apples) and one of our tasks was to take up the original brand logo and suggest different variations for new restaurant identity, that would match the whole picture of the complex.